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Matea Šabić Sabljić

“Between the Speech”

Cycle of interventions in the

shop windows of Zagreb

Exhibition at the French Institute Zagreb, 2012

My graduate work on the Academy of fine arts in Zagreb; Department for animated films and new media, mentor Nicole Hewitt  / /  A series of interventions in the public space of the city of Zagreb - a poetic attempt to establish communication with members of deaf perception, an attempt to establish relations between different languages - Croatian spoken and Croatian Sign Language. I have intervened in the windows of the city of Zagreb through seven lumino-kinetic installations, each in the form of a stylized man, ie. a sign of a man / person, showing / gesturing signs in Croatian sign language - poetic lines of a language that describes itself, the moment of the street, passers-by and sign : “Between the speech / Signs of language / Silence is making gestures” //. By camouflaging (or becoming) advertising, light, movement, “quietly persuading” not to buy a product, but to be present, to “voice,” the right to exchange the “voice” or  “city” of each of us. Transmitting / realizing them as they move / animate, to all the curious and especially to those whose language they speak - the deaf, and those who want to follow the path / trace of the sign, notice the aesthetics of that movement, open and sensitive to the social environment, to the "other" . By "writing" on the surface / substance of the wall / shop window / city, I tried to reach a larger audience, casual passers-by, intentional and unintentional "who found themselves at the scene of the "event ", with the idea that a passer-by / reader would accept the meaning of the game sequencing in time or space .. maybe be inclined to leave his / her own sign.  /  Matea Šabić Sabljić

​​During year 2012.  I've started with a series of interventions in the public space of the city of Zagreb - a poetic attempt to establish communication with members of deaf perception, an attempt to establish relations between different languages - Croatian spoken and Croatian Sign Language.

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I have intervened in the windows of the city of Zagreb through seven lumino-kinetic installations, each in the form of a stylized man, ie. a sign of a man / person, showing / gesturing signs in Croatian sign language - poetic lines of a language that describes itself, the moment of the street, passers-by and sign : “Between the speech / Signs of language / Silence is making gestures” //.

​

By camouflaging (or becoming) advertising, light, movement, “quietly persuading” not to buy a product, but to be present, to “voice,” the right to exchange the “voice” or  “city” of each of us. 

 

Transmitting / realizing them as they move / animate, to all the curious and especially to those whose language they speak - the deaf, and those who want to follow the path / trace of the sign, notice the aesthetics of that movement, open and sensitive to the social environment, to the "other" .

​

By "writing" on the surface / substance of the wall / shop window / city, I tried to reach a larger audience, casual passers-by, intentional and unintentional "who found themselves at the scene of the "event ", with the idea that a passer-by / reader would accept the meaning of the game sequencing in time or space .. maybe be inclined to leave his / her own sign.  / Matea Šabić Sabljić​

2012./ “BETWEEN THE SPEECH”

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"Between the Speech" is a project of interventions in the tissue / texture of the city, which deals with a poetic attempt to establish communication with members of the inaudible perception, an attempt to establish relations between different languages - Croatian spoken and Croatian sign language. The work is in constant media transformation "a device for the perception of signs;" in a language as a meeting place "... Where using the procedures of experimental poetry of "urban expression"- through a series of installations and street interventions of "writing sign language with poetic approach of concrete, kinetic, visual and object poetry are  mixed the ingredients of poetry, installation, city, sign, light, movement, advertising, expressing language through the media, and their transformations, where the role of speaker is taken by the walls and windows of streets and the city, random encounters, of random observations ...

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The "exhibition" of the project have started in September 2012. in the center of Zagreb, with installations in the following show-windows: Ljevak Bookstore on Ban Jelačić Square, Mediatheque of the French Institute in Preradovićeva Street, Vuković and Runjić Bookstore in Teslina Street, K&K Café of the Zagreb writer Milčec in Jurišićeva Street, I-gle designer clothing store in Dežmanov prolaz, Bio & Bio health food store in Ilica, Books literary club in Martičeva Street, Jesenski and Turk - antique shop on Zeleni val) as a graduate work at the Academy of Fine Arts in Zagreb, with the idea to continue with the realization and expansion in other cities. 

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Seven lumino-kinetic installations, each in the form of a stylized man, ie a sign of a man / person, show / gesture signs in Croatian sign language - poetic lines of a language that describes itself, the moment of the street, passers-by and sign: Between speech / Sign of language / Silence is making gestures //. They are placed in various shop windows of the city (cities), camouflaging or becoming) advertising, light, movement, "quietly persuading" not to buy products, but to presence, to "voice", the right to exchange "voice" or "city" of everyone from us. They are transmitted / realized in the present, at the moment when they move / animate, to all curious people and especially to those whose language they speak - deaf, and to those who want to follow the path of sign movement, notice the aesthetics of that movement, open and sensitive to social environment, to that “other”. "The act of writing " on the surface / substance of a wall / shop window / show window of the city, with an attempt to reach a larger audience, casual passers-by, intentional and unintentional "who found themselves at the scene of the " event ", with the idea that the passer-by / reader will accept the meaning of sequencing games in time or space .. maybe be inclined to leave his / her own mark ...

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The Participants in the project: Angel Naumovski (translation into Croatian sign language), Justin Case (development of microcontrollers for starting / animating installations) Jurica Sabljić (technical support)​​

TECHNICAL DESCRIPTION

7 lumino-kinetic installations / advertisements designed for shop windows, each about 100x50cm in size, in the shape of a stylized man, ie a man / person sign, constructed of red light tires, with the help of microcontrollers and electricity are powered - animated, ie gesturing signs in Croatian sign language: Between the speech / Signs of language / Silence is making gesture //, are camouflaged (or become) by advertising as a "luminous symbol of today".
Installations are placed in shop windows, electricity connection is required, 2, 3 or 1 are placed in the shop window (regardless of the size of the shop window) so that all 7 are in several locations at the same time. The installations are bright and run using a microcontroller and electricity for 2 hours, making them more visible. Along with the installation on the windows of the shop window, there are nice instructions on how to investigate the movement of each sign, and postcards are left with an explanation of the project and the intention to "send on".

The poetic objects are set at random and "guerrilla" and are not highlighted as part of the project but are left to be encountered in a city as a reminder

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